Andrew
Ransom.

Innovating products
that drive impact and growth.

I’m Andrew, a product manager focused on scaling digital platforms. Let me know if you’d like to build together!

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Andrew Ransom Headshot
Product Manager

AdTech & Digital Platforms

I have a passion for building and optimizing tech-driven platforms. With over a decade of experience, I’ve led teams, developed data-first strategies, and scaled products that drive impact across the AdTech industry.

Andrew training two programmatic traders on a new bidding strategy in the TRADR platform
Andrew receiving customer feedback on the TRADR platform
Andrew explaining an issue with the platform UX to two stakeholders

Education

Indiana University - Kelley School of Business
Master of Business Administration
2022-2024
Indiana University - Kelley School of Business
Master of Science in Marketing
2022-2024
University of Northern Colorado
Bachelor of Science in Chemistry
2008-2012

Work Experience

SmartMedia Technologies Logo consisting of 3 overlapping diamonds of different shades of red
SmartMedia Technologies
Director of Programmatic
April 2024 - Present
SmartMedia Technologies Logo consisting of 3 overlapping diamonds of different shades of red
SmartMedia Technologies
Head of Trading & Senior Product Manager
April 2022 - March 2024
Adtaxi logo consisting of the company name in white text on a circle of sea foam green
Adtaxi
Team Lead, Programmatic & Product Strategy
October 2020 - March 2022
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My Approach

Building products that drive impact, one strategy at a time.

What I Do

I create and scale products that blend data, technology, and strategy to drive business impact. My expertise spans:

Product Strategy & Roadmapping
Data & Analytics
A/B Testing
Process Development
Customer Journey
User Experience (UX)
Programmatic Advertising
Demand-Side Platforms
Tools & Methodologies

Great product management requires the right frameworks and technologies. I work with:
‍

Machine Learning (ML)
SQL / Tableau
Asana / Basecamp
JIRA / Atlassian Tools
Microsoft Office Suite
Google Suite
Agile / Scrum
What You Can Expect

User-centric products that align business goals with customer needs. My approach encompasses:
‍

Product Ownership
Design Thinking
Strategic Execution
Cross-Functional Collaboration
Data-Backed Growth
PROJECTS

Building Smarter Products.
Driving Real Impact.

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Machine Learning
TRADR DSP | ML Powered Predictive Clearing
View Project
Gen AI
TRADR DSP | AI Insights for Smarter Decision-Making
View Project
Forecasting Tool
TRADR DSP | Forecasting Tool for More Accurate Media Planning
View Project
Endorsements

Straight from my network

Andrew never hesitates to ask tough questions or challenge the status quo, always pushing for deeper insights. His ability to think critically while staying open to new perspectives makes him a great teammate on projects.

Sonal Vajandar
Director of Product Management
BILL

Andrew is an intelligent, technical and curious professional who thrives in fast-paced, problem-solving environments. His "figure it out" mentality is exactly what you need in a startup, and he works swiftly to resolve complex, technical problems.

Paula Novacki
General Manager, TRADR
SmartMedia Technologies

Andrew’s ability to guide and inspire those around him creates an environment where people feel empowered to do their best work. His energetic personality is contagious.

Alyssa Urban
Associate Director - Programmatic
.Monks

Andrew is the best husband and father you could ask for. He is the most encouraging and dedicated person you'll meet in everything he does.

Lauren Ransom
Lead CubeSat AI&T Spacecraft Manager
Blue Canyon Technologies